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National Market Research Association

MRA advances, protects and promotes knowledge, standards, excellence, ethics, professional development and innovation for the global market and opinion research profession.

MRA is in the information business, providing members with information through:
  • Educational Programs: Webinars, Education-on-Demand, and a comprehensive Research Library
  • Training
  • Networking Opportunities
  • Publications: Alert! magazine (monthly) and bi-weekly e-newsletter eNews
MRA also offers researchers the Professional Research Certification (PRC). PRC was developed as a powerful tool for researchers of all levels of work experience and education. Researchers who earn the prestigious PRC designation have established an objective measure of their knowledge and proficiency. Additionally, professionals with PRC are expected to increase consumer understanding of research and foster exceptional professional standards in the market research industry.

Link: MRA National Home Page

American Association for Public Opinion Research

The American Association for Public Opinion Research is the leading professional organization of public opinion and survey research professionals in the U.S., with members from academia, media, government, the non-profit sector and private industry. AAPOR members embrace the principle that public opinion research is essential to a healthy democracy, providing information crucial to informed policymaking and giving voice to the nation's beliefs, attitudes and desires. It promotes a better public understanding of this role, as well as the sound, ethical conduct and use of public opinion research.

Link: AAPOR Home Page

Council for Marketing and Opinion Research

CMOR is a 501(c)(6) non-profit organization which works on behalf of the survey research industry:
  • to improve respondent cooperation in research
  • to promote positive legislation and prevent restrictive legislation which could impact the survey research industry
CMOR membership is comprised of more than 150 organizations, including industry trade associations, research providers, end users or client companies, academic institutions and individuals. All of these CMOR members work together to protect the integrity of the marketing and opinion research process by improving respondent cooperation, improving the research process, and positively impacting privacy and other legislation related to survey research.

Link: CMOR Home Page

Interactive Marketing Research Organization

A division of the MRA, IMRO is a worldwide association of researchers dedicated to providing an open forum for the discussion of best practices and ethical approaches to research being conducted via the Internet.

Link: iMRO Home Page

Fellow Organizations

Advertising Research Foundation

The Advertising Research Foundation is an open forum where the best and the brightest from every avenue of advertising can gather to exchange ideas and research strategies. Together, we challenge conventional maxims, take on the latest issues, and discover new insights to benefit us all.

This collaboration yields something invaluable: knowledge. Knowledge that is meaningful, actionable, and indispensable. Knowledge that empowers our members to have a true impact on their marketing programs and their organizations. Knowledge that changes perspective and changes the game.

Since 1936, our goal has been to lead our industry forward. As an open-minded, unbiased environment, free of partisan interests, the ARF facilitates a smarter, stronger, and more effective community.

Link: ARF Home Page

American Marketing Association

The national AMA is one of the largest professional associations for marketers, and has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.

Link: AMA Home Page

Council of American Survey Research Organizations

Founded in 1975, The Council of American Survey Research Organizations (CASRO) represents over 300 companies and research operations in the United States and abroad.

CASRO is the “Voice and Values” of the survey research industry.
  • We promote a rigorous code of conduct that enhances the image of survey research and protects the public’s rights and privacy
  • We advocate our industry’s effective self-regulation when legislators propose bills that threaten legitimate survey research
  • We champion legitimate research companies and marginalize disreputable research “pretenders” who threaten to tarnish the industry’s reputation and alienate respondents
CASRO requires members to adhere to the CASRO Code of Standards and Ethics for Survey Research, a tough, internationally-cited set of standards, which has long been the benchmark for the industry.

Link: CASRO Home Page

European Society of Marketing and Opinion Research

Founded in 1948 and now with 5,000 members in 100 countries, ESOMAR’s aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making.

To facilitate this ongoing dialogue, ESOMAR creates and manages a comprehensive programme of industry-specific and thematic conferences, publications and communications as well as actively advocating self-regulation and the worldwide code of practice.

All ESOMAR members, as well as their company contact details, are listed in the ESOMAR Directory of members. Members agree to abide by the ICC/ESOMAR International Code of Marketing and Social Research Practice, which has been jointly drafted by ESOMAR and the International Chamber of Commerce and is endorsed by the major national professional bodies around the world.

Link: ESOMAR Home Page

Minnesota Advertising Federation

The Advertising Federation of Minnesota is a non-profit, professional trade association serving the local advertising community including agencies, advertisers, suppliers and students. Members of our association volunteer their time and talents to plan and execute committee events that are overseen by a board of directors. But just because we're overseen by a board doesn't mean we're boring. "Board." "Bored." Two different spellings. So click on the link and get to know us. We're fun, funky folk.

Link: Ad Fed MN Home Page

Qualitative Research Consultants Association

QRCA is a not-for-profit organization that promotes excellence in all aspects of qualitative research. Through QRCA you have access to nearly 1000 Qualitative Research Consultants throughout the world. Our Research Consultants include focus group moderators, facilitators, interviewers, and planners in many types of qualitative research. Their expertise includes focus groups, individual depth interviews (IDIs), ethnography, observational research, usability research, idea generation, and other qualitative approaches in-person and online.

Link: QRCA Home Page

Society of Competitive Intelligence Professionals

SCIP is a global nonprofit membership organization for everyone involved in creating and managing business knowledge. Our mission is to enhance the success of our members through leadership, education, advocacy, and networking.

Specifically, SCIP provides education and networking opportunities for business professionals working in the rapidly growing field of competitive intelligence (the legal and ethical collection and analysis of information regarding the capabilities, vulnerabilities, and intentions of business competitors). Many SCIP members have backgrounds in market research, strategic analysis, or science and technology.

Established in 1986, today SCIP has chapters around the world, with individual members in nations around the globe. In addition, SCIP has alliance partnerships with independent affiliate organizations in many countries.

Link: SCIP Home Page


James J. Hill Reference Library

The James J. Hill Reference Library, located in Saint Paul , Minnesota , is an independent, non-profit business research organization founded in 1921. The Hill Library's core purpose is to help patrons access the practical business information they need to craft "informed business strategy" and make sound business decisions.

The Hill Library's mission is “to provide access to and assistance in finding the practical business information our clients need to succeed.” Through its various services, online offerings, fee-based programs, and educational initiatives, the Hill Library helps clients become “business smarter” so they can live their business dreams.

Link: J.J. Hill Library Home Page

Minnesota Professionals for Psychology Applied to Work

MPPAW is an organization established to encourage the open exchange of information relevant to psychology as applied to work and human resource management. We are over 200 in number; professionals and students, scientists, teachers and practitioners, and we meet monthly during the academic year. We welcome new members!

Link: MPPAW Home Page

Quirks Marketing Research Review

Quirk’s Marketing Research Review is the only monthly magazine, e-newsletter and online resource devoted entirely to professionals responsible for conducting, coordinating and purchasing marketing research products and services. Designed to promote the understanding, use and value of marketing research, its free resources include original articles on research techniques, case histories, news, survey findings, global listings for conferences and jobs, discussion forums and the most complete and up-to-date directories of market research product and service companies. More than 85,000 professionals access Quirk’s resources every month. Members of the MRA Upper Midwest Chapter can get their own FREE access.

Link: Quirks Home Page

Survey Outcome (Response Rate) Calculator

This is a free, downloadble survey outcome (response rate) calculator in Excel format.

Link: Download