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Tuesday, February 17th, 2015
    Sunray public library 3M conference room
2105 Wilson Ave
Saint Paul, MN 55119

Rock Star Presentation Tips--transforming yourself from the smartest person in the room to the most Influential

Part 1 of a Two Part series on effective presentations
  • Part 1 Delivery: Tuesday, Feb. 17, 2015
  • Part 2 Content: Tuesday, Mar. 17, 2015
Nancy Gildin believes great presentation skills can change your career trajectory. Great presenters are highly influential, drive more business decisions, are perceived as more strategic and savvy, build teams that work harder and smarter and manage up and down the organization more efficiently and effectively. (Even in MN, they aren't taller or better looking, though.). Since great presenters are made, and not born, come to the UM MN MRA event to join others in exploring tips and tools.


Want to see all of the MN-MRA Events? Click Here!

Thursday, December 4th, 2014
1405 Xenium Ln.
Plymouth, MN 55441
North side entrance facing Home Depot.

The Strength of Measuring Relationship Strength
Presented by: Jeff Weiner

Does a loyalty program create true loyalty? Or does it reward a transaction that would have happened anyhow? Join us as we explore data collected from loyalty program participants to determine if these programs actually drive stronger relationships.


Tuesday, September 9th, 2014
    Park Plaza Hotel
4460 West 78th Street Circle
Bloomington, MN 55435

MN/Upper Midwest MRA Fall Conference

    Click here for more info
    Click here to register

Wednesday, May 28th, 2014
    Ridgedale Library
12601 Ridgedale Drive
Minnetonka, MN 55305

Social Intelligence: A Market Research Mandatory
Presented by: Patrick Furey

Social intelligence is not about tracking and charting social discussions on Twitter, Facebook or the other social media outlets. It is about recognizing the vast amount of unstructured data the is being collected at an unprecedented rate.It is about understanding that people are talking about what you want to know "in the wild" framed by their logical and emotional contextual needs. Market researchers owe it to their discipline to harness this powerful insight option.


Thursday, April 3rd, 2014
    Ridgedale Library
12601 Ridgedale Drive
Minnetonka, MN 55305

Predictive Models in Big Data and Market Research Analytics: What's the Difference?
Presented by: Mike Conklin

We've managed to cram many undefined terms into the title of this talk. What are "predictive models", "big data", "analytics"? We'll start by defining these nebulous terms and then explore how "traditional" market researchers need to think about new sources of data. Differences in scale, the signal to noise ratio and quality of the raw data all have impacts on the types of models that can be applied as well as the expectations that one should have about the results.


Thursday, January 16th, 2014
    Wellstone Center (St Paul location)
179 Robie Street East
West Side Room # 172
St. Paul, MN 55107-2360

Census ACS for Market Researchers & Important ACS Census Long-Form Data
Presented by: Todd Graham and Joan Naymark

Census ACS for Market Researchers
Census's American Community Survey is the nation's largest public omnibus survey of social, economic and housing conditions. Since full implementation in 2005, its data products are the go-to resource for basic characteristics of cities, counties and metros. For the market research profession, the ACS has become an essential reference point and resource for survey sample design, weighting, and data validation.

Important ACS Census Long-Form Data Challenged by Congress
Although the American Community Survey (ACS) is part of the decennial census program, some members of congress have introduced bills to defund the survey, or make it a voluntary response questionnaire. These actions would degrade the quality and availability of the data. This session will provide an overview of what's happening in Washington DC, and how some stakeholders are using this opportunity to educate Minnesota's congressional delegation about how critical these data are for our economy and sound decision making.


Wednesday, November 20th, 2013
    CoCo (Minneapolis location)
Grain Exchange Building
400 S 4th St, (4th Floor)
Minneapolis, MN 55415
(651) 204-2148

Mobile Research - What is it and how is it being used?
Presented by:
Scott Weinberg, founder of Tabla Mobile and mobile research expert

Geo-validation? Geo-fencing? Push surveys? Passive tracking? What does it all mean? Where is this heading? Many consumers now shop while carrying smartphones containing audio, video and barcode scanners. The opportunities for retailers, restaurants, and CPG firms (and the agencies that serve them) are considerable. During this event you will receive a primer on this emerging methodology.


Thursday, October 3rd, 2013
7650 Edinborough Way
Edina, MN 55435
(952) 837-8300

Why Use Ethnography When We Have Big Data?
Presented by:
Julia Van Etten, Qualitative Practitioner and Senior Lecturer, Carlson School of Management, University of Minnesota

What a time we are living in! With so much data at our fingertips, why would we ever need to talk with a customer, let alone hang out with them in their homes. The reliance of big data will present a growing need to get closer to our customers. Like most research methods, ethnography and big data analysis can work hand in hand. Trends in data can indicate problems and point to opportunities. Ethnography helps us dig deeper, find out why, leading to break-through ideas.


Thursday, May 23rd, 2013
    Ridgedale Library
12601 Ridgedale Drive
Minnetonka, MN 55305

Biometric Measures + Traditional Market Research
Presented by:
Paul Bolls, PhD, Associate Professor at the University of Missouri, and scientific advisor to HCD Research

"Neuromarketing" – the use of biometric measurements to gain insights into consumer responses to messaging – is the current buzz in the market research industry. Join Professor Paul Bolls, PhD, a thought leader on the subject, and learn about the latest technology, what it can (and cannot) offer, and the best practices for the integration of biometrics into familiar market research methodologies.


Tuesday, April 23rd, 2013
3849 Gallagher Dr.
Edina, MN 55435

Create a great customer-inspired healthcare experience
Presented by:
Kim Wiese, SVP of Product Marketing and Strategy for ActiveHealth
Jim Tincher, Senior Business Advisor for Satisfaction Management Systems (SMS)

Forrester's 2013 Customer Experience Index rates health insurance 11th out of 13 industries, with 3 health plans landing in the bottom six companies. But there's hope! In this combined meeting of the AMA's Healthcare SIG and the Marketing Research Association, you will learn about how organizations are measuring and improving their health insurance customer experience.


Thursday, January 10th, 2013
    Ridgedale Library - Ridgedale Meeting Room 172
12601 Ridgedale Dr.
Minnetonka, MN 55305

Lunch & Learn Seminar
Calabrio Audio Analytics
Presented by Matt Matsui, Vice President of Product Marketing for Calabrio, Inc.

Until recently, the voice of the customer has been an underutilized asset that has been buried in endless hours of un-analyzed conversations occurring in the contact center, in your service organizations, and with your staff. The evolution of Audio analytics (aka speech analytics) has created an effective way to harness the voice of the customer and uncover valuable insights that improve performance. By watching patterns and trends in voice transactions, marketing professionals have a clear and visual indication of customer sentiment in order to ensure brand consistency, reduce customer attrition, reveal potential threats, validate your marketing efforts, and grow revenue.


Friday, November 9th, 2012
    Roseville Library - 2180 North Hamline Ave
Roseville, MN 55113

Lunch & Learn Seminar
Cell Phone Sampling
Presented by Don Feeney, Research & Planning Director, Minnesota State Lottery

The percent of households with cell-only phone service has increased substantially according to recent survey results. Now, more than one in four U.S. households (26.6 percent) has only wireless telephone connections. As people become increasingly difficult to reach by landline, how research is conducted and the costs will be impacted. How do cell-only households change the future of consumer research? Do they? Don Feeney from the Minnesota State Lottery will talk about his organizations experience with adding cell phone-only households to their sample frame.



MRA Victory! If you do Healthcare Research, Read More Here!

National News

  • Check out National's ongoing Webinar offerings! You will discover training for your staff, PRC credits you might need, or learning opportunities to stay on top of changes in our industry.
    Read more here.
NEW! MRA Review
  • The Marketing Research Association's Review Program is a system for providing transparency and quality assurance to the research process. Online panel providers input all of the important details relevant to their role in producing high quality panels into the MRA Review Program database. Researchers and purchasers of online panels can then access this information to compare and contrast panels to arrive at a purchasing decision that best fits their needs. The reports generated by The MRA Review Program system reflect the research profession's understanding of data quality. Register now and play a part in shaping the direction of online research. Go to www.mra-net.org and go to Resources.

Let us know about your news! The Minnesota Upper Midwest Chapter of the MRA is proud to share the happenings of its members. Have you recently promoted an employee, taken a new position or had some significant company change? We would love to include it in our news section. Please email info at mnmra dot org
MRA's Chapter of the Year Award was awarded to the Minnesota/Upper Midwest Chapter 2014! We grew membership 20% from 2013 - 2014 and received $1,000 to help continue our strong service to local members.

The Minnesota/Upper Midwest Chapter is one of 12 Chapters serving National MRA's mission to promote excellence in the opinion and marketing research industry by providing members with a variety of opportunities for advancing and expanding their marketing research and related business skills.
The Minnesota/Upper Midwest Chapter membership is comprised of marketing research professionals in Minnesota, northern Wisconsin, Iowa, North Dakota and South Dakota.

This Chapter exists specifically to:
  • Create value by serving as a resource for information and expertise through continuing education of its members on research design, implementation, project management, and research applications.
  • Provide industry leadership through the promotion of professionalism and quality.
  • Serve as a voice for research in business, government, and public environments.

Minnesota/Upper Midwest Chapter Service Awards from National
2011Julie Bartell
2010Michele Hanson
2009Jeanine Hesse
2008Linda Daniel
2007Randy Luoto
2006Jeffrey Cook
2005Julie Heise
2004Lisa Denning
2003Lori Laflin
2002Tammie Frost-Norton
2001Judy Opstad
2000Darlo Martin & Harold Cook
1999Lisa Denning
1998Rita Lanteau

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