UP AND COMING EVENTS
NEXT EVENTS:
| Thursday, May 23rd, 2013 |
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Ridgedale Library
12601 Ridgedale Drive
Minnetonka, MN 55305
Biometric Measures + Traditional Market Research
Presented by:
Paul Bolls, PhD, Associate Professor at the University of Missouri, and scientific advisor to HCD Research
"Neuromarketing" – the use of biometric measurements to gain insights into consumer responses to messaging – is the current buzz in the market research industry. Join Professor Paul Bolls, PhD, a thought leader on the subject, and learn about the latest technology, what it can (and cannot) offer, and the best practices for the integration of biometrics into familiar market research methodologies.
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Want to see all of the MN-MRA Events? Click Here!
PAST EVENTS
| Tuesday, April 23rd, 2013 |
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Pinstripes
3849 Gallagher Dr.
Edina, MN 55435
Create a great customer-inspired healthcare experience
Presented by:
Kim Wiese, SVP of Product Marketing and Strategy for ActiveHealth
Jim Tincher, Senior Business Advisor for Satisfaction Management Systems (SMS)
Forrester's 2013 Customer Experience Index rates health insurance 11th out of 13 industries, with 3 health plans landing in the bottom six companies. But there's hope! In this combined meeting of the AMA's Healthcare SIG and the Marketing Research Association, you will learn about how organizations are measuring and improving their health insurance customer experience.
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| Thursday, January 10th, 2013 |
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Ridgedale Library - Ridgedale Meeting Room 172
12601 Ridgedale Dr.
Minnetonka, MN 55305
Lunch & Learn Seminar
Calabrio Audio Analytics
Presented by Matt Matsui, Vice President of Product Marketing for Calabrio, Inc.
Until recently, the voice of the customer has been an underutilized asset that has been buried in endless hours of un-analyzed conversations occurring in the contact center, in your service organizations, and with your staff. The evolution of Audio analytics (aka speech analytics) has created an effective way to harness the voice of the customer and uncover valuable insights that improve performance. By watching patterns and trends in voice transactions, marketing professionals have a clear and visual indication of customer sentiment in order to ensure brand consistency, reduce customer attrition, reveal potential threats, validate your marketing efforts, and grow revenue.
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| Friday, November 9th, 2012 |
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Roseville Library - 2180 North Hamline Ave
Roseville, MN 55113
Lunch & Learn Seminar
Cell Phone Sampling
Presented by Don Feeney, Research & Planning Director, Minnesota State Lottery
The percent of households with cell-only phone service has increased substantially according to recent survey results. Now, more than one in four U.S. households (26.6 percent) has only wireless telephone connections. As people become increasingly difficult to reach by landline, how research is conducted and the costs will be impacted. How do cell-only households change the future of consumer research? Do they? Don Feeney from the Minnesota State Lottery will talk about his organizations experience with adding cell phone-only households to their sample frame.
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NEWS
MRA Victory! If you do Healthcare Research, Read More Here!
National News
TRAINING WEBINARS
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Check out National's ongoing Webinar offerings! You will discover training for your staff, PRC credits you might need, or learning opportunities to stay on top of changes in our industry.
Read more here.
NEW! MRA Review
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The Marketing Research Association's Review Program is a system
for providing transparency and quality assurance to the research process.
Online panel providers input all of the important details relevant to
their role in producing high quality panels into the MRA Review Program
database. Researchers and purchasers of online panels can then access
this information to compare and contrast panels to arrive at a purchasing
decision that best fits their needs. The reports generated by The MRA Review
Program system reflect the research profession's understanding of data quality.
Register now and play a part in shaping the direction of online research. Go
to www.mra-net.org and go to Resources.
Let us know about your news! The Minnesota Upper Midwest Chapter of the MRA is proud to share the happenings of its members. Have you recently promoted an employee, taken a new position or had some significant company change? We would love to include it in our news section. Please email info at mnmra dot org
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The Minnesota/Upper Midwest Chapter is one of 12 Chapters serving National MRA's mission to promote excellence in the opinion and marketing research industry by providing members with a variety of opportunities for advancing and expanding their marketing research and related business skills.
The Minnesota/Upper Midwest Chapter membership is comprised of marketing research professionals in Minnesota, northern Wisconsin, Iowa, North Dakota and South Dakota.
This Chapter exists specifically to:
- Create value by serving as a resource for information and expertise through continuing education of its members on research design, implementation, project management, and research applications.
- Provide industry leadership through the promotion of professionalism and quality.
- Serve as a voice for research in business, government, and public environments.
Minnesota/Upper Midwest Chapter Service Awards from National
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| 2011 | Julie Bartell |
| 2010 | Michele Hanson |
| 2009 | Jeanine Hesse |
| 2008 | Linda Daniel |
| 2007 | Randy Luoto |
| 2006 | Jeffrey Cook |
| 2005 | Julie Heise |
| 2004 | Lisa Denning |
| 2003 | Lori Laflin |
| 2002 | Tammie Frost-Norton |
| 2001 | Judy Opstad |
| 2000 | Darlo Martin & Harold Cook |
| 1999 | Lisa Denning |
| 1998 | Rita Lanteau |
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