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UP AND COMING EVENTS
NEXT EVENTS:

Thursday, June 1st, 2017
    Ascendancy Research
5775 Wayzata Blvd, Suite 350
St Louis Park, MN 55416


Network and Unwind: A Happy Hour Event

This is a chance to unwind and share an evening of fun with your peers as we celebrate our new affiliation with Insights Association. There will be light appetizers, drinks, and an entertaining presentation from Thomas Winninger.

    FIND OUT MORE



Want to see all of the MN-MRA Events? Click Here!



PAST EVENTS
Thursday, April 20th, 2017
    Sunray Public Library, 3M Conference Room
2105 Wilson Ave
St. Paul, MN 55119


SOLD OUT EVENT.
The signup link has been removed/deactivated and is closed to any further submissions.


What’s the Story? Using three basic inspirational story plots to craft presentations that drive action.

Ever give a great presentation of breakthrough insights, only to have the audience listen attentively and then do absolutely nothing with the information? That presentation needed to be wrapped up in an inspirational story! Inspirational stories drive audiences to action (how many people started eating at Subway after the Jared story?) but how do we create an inspiration story from an insights study? Come to the UM MN MRA event to join others in exploring three basic plots for inspirational stories and then see how to apply each plot to a "typical" set of market research data.

    FIND OUT MORE


Wednesday, February 15th, 2017
    AXELS Charhouse
Walnut Room
Roseville Hotel
2540 Cleveland Ave N
Roseville, MN 55113


Network and Unwind: A Happy Hour Event - A Cultural History of Gambling & Its Marketing Challenges

Presented by: Don Feeney, Research and Planning Director at Minnesota State Lottery

It’s a chance to unwind and share an Happy Hour of fun with your peers as we celebrate our new affiliation with Insights Association. There will be light appetizers and an entertaining presentation from Don Feeney, a national speaker with the Minnesota State Lottery. He will regale us with a short, 30-minute presentation on the history of gambling.

    FIND OUT MORE


Thursday, October 27th, 2016
    Cooper Irish Pub
1607 Park Place Boulevard
St. Louis Park, MN 55416
952.698.2000


Leveraging Customer Comments via Text Analytics - What have Text Analytics done for me lately?

Presented by: Kurt Pflughoeft, Ph.D., Advanced Analytics Chief, MaritzCX

As the length of customer surveys shrink, clients are looking to fill the gaps with unstructured data from open-ended comments and consumer-generated media. However, processing unstructured data can be challenging and consumer-generated media are often fraught with digital exhaust - i.e. irrelevant comments.

In this talk, text analytic methods are used to provide more insight for Fortune 500 customer experience program. Several case studies will be examined.

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Wednesday, May 25th, 2016
    Ridgedale Library (Room 172)
12601 Ridgedale Drive
Minnetonka, MN 55305
612.543.8800


How the Uber "independent contractor or employee" fight is threatening the Market Research Industry

Presented by: Paul Ryan, Secret Shopper®, President, MSPA-NA, Director & Legislative Chair

The sentiment in Congress is building to understand, regulate and tax the growing digital economy. The chatter around the issue is substantial. You’ve probably seen the articles regarding the labor disagreements between firms such as Uber and Lyft and a number of state jurisdictions over worker classifications as either an employee or independent contractor. The rules and regulations are all over the place and, to make matters even more confusing, 50 states and one federal government each have their own set of regulations. Is the market research industry ready to ride this wave or wipe out?

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Tuesday, February 23rd, 2016
    Sunray Public Library, 3M Conference Room
2105 Wilson Ave
St. Paul, MN 55119


Changing Choices of Millennials: a Brief National and Deep Metro Regional Perspective

Presented by: Jonathan Ehrlich and Todd Graham, Metropolitan Council of the Twin Cities

Jonathan and Todd will talk about patterns in transportation, housing and personal finance of the millennial generation in the metro area.

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Monday, November 16, 2015
    Ridgedale Library
12601 Ridgedale Drive
Minnetonka, MN 55305
612.543.8800


Questionnaire Design in a Mobile World

Presented by: Sharon Alberg, Director of Marketing Sciences, MaritzCX

Online surveys are 1st accessed via a mobile device, 20%-40% of the time. Mobile devices HAVE changed the research business, particularly in questionnaire design -- and the change has only just started. To continually evolve, we need to continually update, refresh & revise our knowledge of questionnaire design.

    FIND OUT MORE


Wednesday, September 30th, 2015
    Ridgedale Library
12601 Ridgedale Drive (Room 172)
Minnetonka, MN 55305
612.543.8800


The New Normal: Product Innovation and Research

Presented by: Steve Landis of TNS

The new normal for innovation requires marketers to manage the balance between speed and rigor and work across functions more than ever before. Companies are looking for new ways to drive timely and successful innovation results. We all know the pace of change is increasing and how you activate and keep up with all of these changes are critical to your future success.

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Friday, May 8th, 2015
    Ridgedale Library
12601 Ridgedale Drive
Minnetonka, MN 55305
612.543.8800


Mobile Research: Going beyond the hype to what's really working in mobile research today.

Presented by: Jackie Lorch, Vice President, Global Knowledge Management, SSI

Mobile's the hot topic in research today. Find out why it's important to your business and how to get up to speed.

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Tuesday, March 17th, 2015
    Sunray public library 3M conference room
2105 Wilson Ave
Saint Paul, MN 55119


Rock Star Presentation Tips--transforming yourself from the smartest person in the room to the most Influential

Part 2 of a Two Part series on effective presentations
  • Part 1 Delivery: Tuesday, Feb. 17, 2015
  • Part 2 Content: Tuesday, Mar. 17, 2015
Nancy Gildin believes great presentation skills can change your career trajectory. Great presenters are highly influential, drive more business decisions, are perceived as more strategic and savvy, build teams that work harder and smarter and manage up and down the organization more efficiently and effectively. (Even in MN, they aren't taller or better looking, though.). Since great presenters are made, and not born, come to the UM MN MRA event to join others in exploring tips and tools.

    FIND OUT MORE


Tuesday, February 17th, 2015
    Sunray public library 3M conference room
2105 Wilson Ave
Saint Paul, MN 55119


Rock Star Presentation Tips--transforming yourself from the smartest person in the room to the most Influential

Part 1 of a Two Part series on effective presentations
  • Part 1 Delivery: Tuesday, Feb. 17, 2015
  • Part 2 Content: Tuesday, Mar. 17, 2015
Nancy Gildin believes great presentation skills can change your career trajectory. Great presenters are highly influential, drive more business decisions, are perceived as more strategic and savvy, build teams that work harder and smarter and manage up and down the organization more efficiently and effectively. (Even in MN, they aren't taller or better looking, though.). Since great presenters are made, and not born, come to the UM MN MRA event to join others in exploring tips and tools.

    FIND OUT MORE



NEWS

MRA Victory! If you do Healthcare Research, Read More Here!


National News

TRAINING WEBINARS
  • Check out National's ongoing Webinar offerings! You will discover training for your staff, PRC credits you might need, or learning opportunities to stay on top of changes in our industry.
    Read more here.
NEW! MRA Review
  • The Marketing Research Association's Review Program is a system for providing transparency and quality assurance to the research process. Online panel providers input all of the important details relevant to their role in producing high quality panels into the MRA Review Program database. Researchers and purchasers of online panels can then access this information to compare and contrast panels to arrive at a purchasing decision that best fits their needs. The reports generated by The MRA Review Program system reflect the research profession's understanding of data quality. Register now and play a part in shaping the direction of online research. Go to www.mra-net.org and go to Resources.


Let us know about your news! The Minnesota Upper Midwest Chapter of the MRA is proud to share the happenings of its members. Have you recently promoted an employee, taken a new position or had some significant company change? We would love to include it in our news section. Please email info at mnmra dot org
MRA's Chapter of the Year Award was awarded to the Minnesota/Upper Midwest Chapter 2014! We grew membership 20% from 2013 - 2014 and received $1,000 to help continue our strong service to local members.

The Minnesota/Upper Midwest Chapter is one of 12 Chapters serving National MRA's mission to promote excellence in the opinion and marketing research industry by providing members with a variety of opportunities for advancing and expanding their marketing research and related business skills.
The Minnesota/Upper Midwest Chapter membership is comprised of marketing research professionals in Minnesota, northern Wisconsin, Iowa, North Dakota and South Dakota.

This Chapter exists specifically to:
  • Create value by serving as a resource for information and expertise through continuing education of its members on research design, implementation, project management, and research applications.
  • Provide industry leadership through the promotion of professionalism and quality.
  • Serve as a voice for research in business, government, and public environments.

Minnesota/Upper Midwest Chapter Service Awards from National
2015Robin McDougal
2014Darren Alick
2013Scott Weinberg
2012Deb Connelly
2011Julie Bartell
2010Michele Hanson
2009Jeanine Hesse
2008Linda Daniel
2007Randy Luoto
2006Jeffrey Cook
2005Julie Heise
2004Lisa Denning
2003Lori Laflin
2002Tammie Frost-Norton
2001Judy Opstad
2000Darlo Martin & Harold Cook
1999Lisa Denning
1998Rita Lanteau

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